Marcello Dellepiane: “Discover Innovation in Modern Content Production and Distribution at IBC with Our Cutting-Edge Technology”

IBC 2024 in Amsterdam stands as the premier marketplace for the latest trends and technologies in the broadcast sector.

It encompasses all stages of content creation, distribution, and monetisation, making it the ideal meeting point for media and entertainment professionals.

MediaPower, represented at the booths of various partnered brands, will be present to demonstrate its cutting-edge innovation, including the ARKKI production and distribution suite.

“We’ll be discussing ARKKI Suite, a modular platform packed with new features like ‘Manhattan’ for modern news production, offering a significant impact on the content lifecycle at highly competitive costs,” says Marcello Dellepiane, CEO of MediaPower. “This makes it easy to reposition and repurpose digital content across multiple channels, generating new revenue streams. This highlights the key role MediaPower plays in helping storytellers tackle current challenges and seize future opportunities.”

For years, MediaPower has been the technological backbone for the collection, processing, and delivery of media, providing efficient, flexible, and modular solutions that minimise space, power, and operational complexity, while ensuring high-quality live experiences for audiences.

For over 35 years, with customised media workflows, MediaPower has assisted broadcasters and publishers in telling the biggest stories in news, sports, and entertainment.

Marcello Dellepiane continues: “Our proprietary technology, seamlessly integrated with products from world-renowned brands, offers unparalleled agility in content production, revolutionising the television and audiovisual distribution sector, including streaming, and enabling dynamic customisation on a global scale at very smart costs.”

All proposed production solutions are fully cloud-enabled and utilise artificial intelligence. They cover every aspect of live event version control, even automated, for rights holders and sports broadcasters. This ensures the seamless creation and rotation of new channels and allows for the delivery of personalised programming across digital services, OTT, and FAST.

Ideal for those in need of multimedia technologies, they enable multichannel video programming distributors, programmers, broadcasters, and live content rights holders to broadcast and distribute, including live streaming, without limitations, delivering premium content on a large scale. MediaPower facilitates the migration of media workflows to the cloud, transforming audience engagement, personalising services, and enabling new monetisation models for all content across all screens.

Among the various options are live content acquisition applications, including cloud-based media workflows, home or remote production, content replacement for targeted advertising distribution, all-IP workflows, pop-up video streaming of live events, and monetisation.

MediaPower’s broad portfolio of innovative solutions enables media organisations and service providers to future-proof their operations with virtualised tools, automated workflows, and flexible networks.

Marcello Dellepiane emphasises: “Arkki, our intelligent platform for cloud-based multimedia content generation, processing, and distribution, offers the flexibility needed for seamless migration to IP and cloud-based workflows. With our commitment to delivering the highest level of quality, coverage, support, consultancy, and services, we ensure that broadcasters, operators, rights holders, and enterprises can leverage emerging digital consumption models to drive innovation and revolution in the industry.”

Our mission, for over 35 years, has been to simplify complexities, supporting you in your journey to serve your diverse audience and deliver inspiring stories and create memorable experiences. We enable you to provide an enhanced and engaging viewing experience across all platforms, ensuring the delivery of high-quality content and anticipating the latest technologies and innovations.

See you at IBC for “novelties and a coffee,” and if you wish to reserve a space, contact us:

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