Let’s imagine we want to see all the goals scored by a particular player, for example Ronaldo, when he played for Juventus; and then those made only in a specific match; however, only the goal headers; and maybe we also want to see even a minute of the crowd’s cheering following a certain action and see the goal from different angles. Then we also want to see the images of the Juventus Stadium, as we are very passionate about all that gravity around our favorite team.
And soon after, maybe, we want to review the goals of a player from the past.
Today all this is possible and it is also very simple.
Officially presented as “data driven intelligent video” and distributed in Italy by MediaPower,
“Linius Video Viurtualization Engine” is the system that makes this possible.
Revolutionary to say the least, it allows anybody to create his own personalized video channel or schedule in an instant, for anyone, for any subscriber to the service.
In general, the potentially affected users are both canonical extremes of the digital content supply chain, ie producers and consumers.
It is in fact addressed, in the first instance, to the end user who, through a very simple interface, based on a simple app installed on a smartphone, tablet or PC, can ask to see what we said above in real time, that is what interests him most in live or deferred sports.
All he has to do is just send the request for what he wants to see which, as if by magic and in the blink of an eye, materializes on the screen.
Secondly, think of a content provider who manages the rights of thousands or millions of hours of digital materials and imagine that we can make even typically forgotten and unused archival materials still useful for monetization.
Let’s imagine being able to offer, together with the typical subscription, also another really advanced service like this, inserted in a package of offers, or even fragmented and isolated: each subscriber can reconstruct his own super personalized mini schedule, perhaps and for example, by creating highlights of the Champions League matches that took place the previous Sunday.
It sounds like science fiction but it isn’t.
And this takes the personalization of use to an even more advanced level, with a possible interaction with contents like never before.
“The product is brand new, operates in the cloud and therefore on the broadcaster or service provider side there is no need to install additional hardware.
Obviously, it is essential to integrate the Linius Video Services Platform into the existing interfaces which allows, through a submenu in the hands of the end user, to open the appropriate interface to assemble his personal video.
But it is easy to think that it could also be of enormous appeal from the producer and rights holder side, that is for those who own digital contents at any level, not only in sports, but also in news and entertainment and want to make them even more available for a public reuse for a fee, easily quantifiable and certainly profitable.
The same is valid in the Educational world where it allows to customize learning and teaching; but also in the “Business” where video conferences and remote training are often recorded in archives, the portions of which, if not reusable and rediscoverable immediately, become useless.
Turning to the end user side, it is just as easy to think that, following a truly extensive prior indexing of an increasingly extensive library by organizations and broadcasters, the Linius system could also become a nodal point for a myriad of applications spanning research, entertainment, culture, where anyone can find some useful clips and review them in no time.
In practice, we are close to a fully customized schedule where the business model is the typical “pay as you go” definitively unhinging the canons of linear broadcast advertising but opening up new and infinite avenues for super personalized and thematic narrowcasting also in advertising.
Even production companies with both large proprietary and customer archives could become excellent customers of Linius Technologies, as well as all companies that have the possibility to metadata their archives.
To get to this it is crucial, obviously taking for granted the idea of the possession of the copyrights to exploit the materials, to be able to metadata in a preventive manner the entire archive through heavy use of artificial intelligence”.
This procedure can be carried out in live broadcasts, ie also during the game time itself, for example during a game while the feeds are being ingested: the automatic metadata allows to “trigger the mechanism” without waiting time and the fans are immediately able to request the desired clips through simple queries.
The system has already recognized the players, the teams, the referee, the logos, the highlights of the game, the actions for each player, the goalposts, the crosses, the free kicks, the penalties, the fouls, the offsides etc, and automatically describes all the images.
This allows, for example at the end of the first half, to have personal highlights already available.
On the other hand, when the championship comes to an end and the archive has been fully indexed, the personal mini schedule of each passionate user and subscriber becomes even more complete.
Even the broadcaster for his part can, at this point, easily reconfigure all the contents and re-propose them where and how he needs them in new programs.
“For example, a conductor could recall and re-propose certain moments of a sporting, political, entertainment, and so forth season on the fly, just as he is going on the air, in real time, perhaps with guests in the studio.
The Linius system is also able to recognize speech and create a typical “speech to text”, ie indexing all the speech.
Here, too, it is interesting to hypothesize that, using such a system, it would become very easy to make a lie of braggart, liars and anyone who claims not to have uttered certain words on a certain occasion which instead would be very easily and quickly traceable, thanks to Linius Technologies”.
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