At the core of its offering, ARKKI Evo, its flagship proprietary product, is a comprehensive management platform for the multi-platform media and content supply chain, available as a SaaS cloud-based solution or on-premises.
More broadly, MediaPower’s consulting services demonstrate how media companies today can identify opportunities in next-generation operational models, leveraging cloud-native and ground-to-cloud transformations.
MediaPower’s fundamental goal is to help media companies achieve tangible benefits, automating and optimising workflows and business processes related to content and metadata management.
This approach stems from the recognition that the media business is transforming through new operational models.
When strategically managed, the transition from on-premise infrastructure to the cloud and the adoption of a media supply chain business model, as enabled by ARKKI Evo, create a competitive advantage, enhancing audience engagement, controlling costs, and maximising revenues.
Below is an analysis of ARKKI EVO’s development directions, highlighting the key points that consolidate the interest of major broadcasters who have already adopted it, as well as other clients.
Moreover, the following provides an incentive to continue investing and offers valuable insights for evaluation by potential new users.
Key Development Areas of ARKKI EVO
ARKKI EVO utilises a NO-SQL architecture to meet the demands of managing multimedia complexity.
This technological choice ensures superior scalability, allowing efficient handling of large volumes of heterogeneous data—crucial for major broadcasters who have used it since its market debut and, in general, for those managing extensive multimedia archives.
Data access is optimised, with reduced asset retrieval and manipulation times, contributing to higher operational productivity.
Additionally, advanced search functionalities enable precise asset identification, offering a significant advantage in managing complex and diverse content.
Open File Structures and Versatile Integration
ARKKI EVO’s open structure ensures full compatibility with existing systems and workflows.
This minimises transition costs and facilitates integration into current infrastructures. The system’s high interoperability guarantees adaptability to diverse production environments, including those characterised by high content volumes and large-scale distribution requirements.
ARKKI EVO’s voice recognition proves particularly useful for the automatic transcription of interviews, news reports, and conferences, optimising indexing and search times.
Image recognition enhances the visual organisation of assets by identifying objects, scenes, and activities, making it essential for television, film, and advertising productions.
Automatic metadata tagging reduces manual intervention, accelerating processes and ensuring consistency in content management.
Automated and Optimised Workflows
ARKKI EVO’s intelligent automation reduces the technical workload through automated processes, allowing greater focus on creativity and production.
The combination of artificial intelligence and automation enhances operational efficiency, leading to faster production and distribution times—a critical aspect for media companies facing tight deadlines.
Continuous Innovation and New Industry Standards
ARKKI EVO’s scalability allows adaptation to growing client needs, supporting the expansion of archives and operational flows.
Its advanced features establish MediaPower as a strategic partner in the evolution of MAM technologies.
The solution’s customer-oriented design improves workflows, effectively supporting the business objectives of media companies.
Key Elements Demonstrating Value for Major Broadcasters and Other Clients
ARKKI EVO enables significant reductions in operational costs through automation and advanced search capabilities, optimising the time and resources needed for asset management.
The solution maximises productivity with faster content access and simplified asset management, improving staff operational efficiency.
Its flexibility and interoperability make it particularly suitable for companies operating across multiple platforms and markets.
With ARKKI EVO, clients can gain competitive advantages by improving efficiency, reducing distribution times, and optimising organisation, thereby strengthening their market position.
Moreover, MediaPower continues to invest in product innovation, ensuring users have a system that is always up-to-date and aligned with industry developments, often anticipating emerging needs.
All this demonstrates how ARKKI EVO represents a strategic investment for the future of media asset management.
Synopsis:
MediaPower introduces ARKKI Evo, a cloud-based and on-premises media supply chain management platform. Featuring advanced AI, NO-SQL architecture, and versatile integration, ARKKI Evo optimises workflows, reduces operational costs, and enhances content management efficiency. MediaPower continues to innovate, offering scalable solutions tailored to meet the evolving needs of media companies.
Tags: #MediaPower #ARKKIEvo #MediaManagement #CloudSolutions #BroadcastTechnology #AIinMedia #WorkflowAutomation #ContentDistribution #MAMTechnology #DigitalTransformation
