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Newsletter Issue 03 - September 2017

IBC has just concluded. If you were there, we hope you had a productive time at the show and a grand time in Amsterdam too. For those who came by to visit us at our stand, thank you very much for dropping by. We do appreciate it.

As everyone gets back to work after IBC, MediaPower also goes back to regular programming with a new issue of our newsletter. We have a diverse set of topics in this issue. Of course, fresh out of IBC, our CEO Marcello Dellepiane shares some of his thoughts on this year's show. Beyond IBC, we take a look at some upcoming disruptions to the TV industry, how T-commerce is evolving and the growing importance of metadata. We also feature some insights on the changing role of data in the broadcast and media space, the value of archiving and whether broadcasting in 4K is worth all the expense. There's also an interesting look into what powers Canada's biggest supercomputer.

As always, do let us know of any feedback regarding these articles or our newsletter issues. Thank you and happy reading!

IBC 2017: A Review by MediaPower’s CEO, Marcello Dellepiane

Original Publish Date: September 25, 2017
Author: Marcello Dellepiane, MediaPower CEO

IBC 2017: A Review by MediaPower’s CEO, Marcello Dellepiane

After years of attending the IBC (International Broadcast Conference), held annually at the RAI in Amsterdam, I can confidently say that the 2017 conference has been the best so far. Not only did the IBC celebrate 50 admirable years of success, it also wowed visitors and exhibitors alike with amazing stands displaying the latest technological offerings and solutions.

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TV industry primed for huge disruption

Original Publish Date: September 14, 2017
Author: Broadband TV News

TV industry primed for huge disruption

According to Paolo Pescatore, VP of multiplay and media at CCS Insight, the TV industry is primed for huge disruption as consumers shift to online video. CCS Insight says the industry is facing a period of disruption that underlines the importance of content and connectivity and emphasises that the future is all about internet-based delivery, the cloud and mobility.

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How long will YouTube TV be priced at a loss?

Original Publish Date: August 20, 2017
Author: Colin Dixon, Digital Media Analyst and Strategic Consultant for nScreenMedia

How long will YouTube TV be priced at a loss?

YouTube TV now reaches half the U.S. population with its $35 bundle of 48 channels. At this price, the service is certainly making a loss. How long can it go without a price increase?

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MAM Moves to the Cloud – Dalet has a View

Original Publish Date: August 17, 2017
Author: Kevin Savina, Director of Product Strategy at Dalet

MAM Moves to the Cloud – Dalet has a View

The Cloud changes everything else in broadcast and since most MAMs are not cloud-native, will cloud kill MAM as we know it? Dalet answers all your questions in this blog article taken from an interview of Kevin Savina, director of product strategy at Dalet, by The Broadcast Bridge.

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Europe's Old Media Unites in Google, Facebook Ad Fight

Original Publish Date: August 16, 2017
Author: Rebecca Penty, Bloomberg

Europe's Old Media Unites in Google, Facebook Ad Fight

In this Bloomberg special report in the "Bloomberg Surveillance" program, Rebecca Penty discusses how European broadcasters are banding together to create a wider reach for ads and audience data to combat the growth of advertising moving to the internet and social media.

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Top 3 Reasons Why Metadata Is “The New Bacon”

Original Publish Date: August 15, 2017
Author: Jen Werth, Datacenter Segment Marketing Manager at Quantum

Top 3 Reasons Why Metadata Is “The New Bacon”

Data is the new bacon. The origins of this saying reportedly come from a quote by Microsoft’s CEO Satya Nadella, where he said, “Data is the real currency of your company.” Quantum adds a twist to this for their customers: currency of data isn’t so much about plain data; it’s more specifically about metadata.

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Next-Generation TV Expected To Usher in New Era of T-Commerce

ATSC 3.0 will help, but chase is already on to find viable options

Original Publish Date: August 14, 2017
Author: Diana Marszalek, Contributing Editor for Multichannel News

Next-Generation TV Expected To Usher in New Era of T-Commerce

Next-generation broadcasting boasts any number of interactive capabilities. Among its big advantages: It could make TV-based shopping so simple. It may take some time to perfect this but driven by the allure of audience engagement and money-making opportunities, station groups, industry advocates and advertisers are already exploring ways to make buying stuff with a remote click the next big thing in home shopping.

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5 Reasons Why Archiving Is Now More Helpful Than Ever

Original Publish Date: August 07, 2017
Author: Marc M. Batschkus, Archiware

5 Reasons Why Archiving Is Now More Helpful Than Ever

Files keep piling up faster than ever. In comparison to previous years, we’re using more storage. Finding a specific file becomes increasingly difficult. All of this calls for is an archive. Archiving is more helpful and rewarding than ever.
*This article originally appeared in the August 2017 issue of Softech magazine.

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Netapp: The changing role of data in broadcast industry

Original Publish Date: August 02, 2017
Author: Advanced Television

Netapp: The changing role of data in broadcast industry

At a roundtable organised by data management experts, NetApp, media industry experts from Vice Media and Pixit Media met to discuss the impact of data in an industry rapidly disrupted by changing consumer expectations.

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Top 5 video switcher qualities for outstanding live productions

Original Publish Date: July 27, 2017
Author: Jordan Sheldrick, Technical Writer at Epiphan

Top 5 video switcher qualities for outstanding live productions

A premium live video switcher enables the creation of a quality live production, and a quality live production attracts viewers in turn. Increased viewership empowers the growth of your brand and ultimately helps drive business. In this blog article by Epiphan, Jordan Sheldrick lists five essential factors that embody a powerful video switcher.

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What Are We Going to do With TV?

20/20 hindsight from a 1950’s viewpoint

Original Publish Date: July 19, 2017
Author: Bill Hayes, Director of Engineering for Iowa Public Television (for TV Technology)

What Are We Going to do With TV?

While traditional OTA broadcasting doesn’t garner the mass audiences it did in its heyday, it still generates a considerable amount of revenue for station owners and provides local services to communities. NGT (ATSC 3.0) has great promise but its success is far from assured and it will take a leap of faith for the early adopter to make the move. So it is no wonder the question is being asked “What are we going to do with TV?

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Unboxing Canada's BIGGEST Supercomputer!

This video is from the YouTube feed of Linus Tech Tips

Original Publish Date: July 02, 2017
Author: Linus Tech Tips

Unboxing Canada's BIGGEST Supercomputer!

Here's an interesting look at Canada's biggest supercomputer: 27,000 Intel Xeon Cores, 190 TERABYTES of RAM, and 64 PETABYTES of storage (including 4PB of DDN storage that delivers 40GB/s of sustained throughput) lie within this crazy datacenter called Cedar.

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Virtualization Will Turn Broadcasters into Orchestrators

Original Publish Date: June 19, 2017
Author: John Hickey, Black Box (for TV Technology)

Virtualization Will Turn Broadcasters into Orchestrators

Broadcasters will evolve into becoming orchestrators and content aggregators with the help of KVM technology, which needs to provide ‘virtual access’ to physical resources as well as newer virtual resources. KVM technology can and should enable many users to connect to multiple computers or virtual desktops over IP so that the user has the same experience as if sitting directly at the PC.

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4K for Broadcast: Is it Worth the Expense?

Is 4K resolution the broadcast equivalent of the Emperor’s New Clothes?

Original Publish Date: June 15, 2017
Author: Bill Hayes, Director of Engineering for Iowa Public Television (for TV Technology)

4K for Broadcast: Is it Worth the Expense?

We know that broadcasting in UHD requires more resources such as channel capacity with resolution being the largest consumer of extra overhead. We also know that consumers are sitting further away from their televisions than the proper viewing distance. So, the operative question becomes whether or not the perceived quality improvement is worth the resource overhead needed to broadcast the higher resolution.

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