Technology has evolved in such a way that the transfer of data occurs in an instant and updates can be shared with a few swipes or clicks, in real-time. Along with this change in the communication landscape, the growth of video as a means to share, entertain, inform and educate is unrelenting — its impact on our communication undeniable.
Every individual voice can now be heard, as people can easily share their opinions, thoughts and experiences through social media platforms. Countless online communities have been grown, and continue to grow, around these forms of communication — especially around video sharing, which has generated a number of modern professions such as blogger, vlogger, influencer and citizen journalist.
Such professions, which could not have existed at all in the past, prove that, collectively, individual voices can be just as powerful, if not more powerful, than those of organizations who own and produce mainstream content and material. In today’s connected landscape, there is no doubt that user-generated content (UGC) is a potent tool in brand building, education and information sharing.
"Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers." Eleanor Roosevelt, Universal Declaration of Human Rights (1949)
What Is NewsApp?
NewsApp is a powerful media sharing platform that enables two-way communications between news stations and their viewers, organizations and their user networks, or companies and their customers, primarily through a branded mobile application.
NewsApp consists of a front-end mobile application for users to contribute videos and a backend infrastructure for operators (service owners) to browse, administer, and manage user-generated content and associated actions like reward mechanisms.
NewsApp Mobile Application
The NewsApp platform provides a front-end mobile application for user contributors, which can be customized, branded and made available in mobile app stores like Google Play and Apple App Store. It enables users to:
Capture images and record video
Tag and upload images or videos
Share footage to respective organization owning the app or service
Receive compensation depending on the owning organization’s setup (optional)
The NewsApp backoffice provides web-based access to all user-generated content from mobile app users.
Browse and preview low resolution proxy versions of all user-generated content in the entire library
User videos are fully catalogued and made to conform to broadcast standards, complete with metadata
Videos can be downloaded in full high resolution formats for use in corporate campaigns or to upload to website
Only the NewsApp service owner (corporate organization or institution) has exclusive access to the backoffice system
Customize reward or user compensation mechanisms
NewsApp for Broadcasters & News Networks
NewsApp for News Organizations aims to bring broadcasters, news networks, and ordinary citizens together into a more efficient and mutually beneficial news gathering process.
Local news acquisition is a continuing challenge to broadcasters, more so in having a news crew immediately available onsite. With NewsApp, broadcasters can augment their traditional news gathering process by crowdsourcing news footage from loyal viewers and the very people who are present when breaking news happens.
NewsApp for Corporate Organizations and Institutions
NewsApp enables companies and other organizations to solicit or source media content from their user networks and/or customers, launch image/video marketing campaigns such as contests to engage users, promote products or services to build brand awareness, educate or distribute information to app users, or even organize crowdsourcing or crowdfunding campaigns.
App users can, in turn, share images and videos through the mobile app, whether in response to a promotional campaign, to contribute content, contribute to a cause, provide information to other users, or to provide feedback to owning organizations.
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MediaPower was founded in 1993 as an integrator of certified networking and storage solutions for the media industry. While it continues to carry the best brands in the industry, it now also develops its own innovative products, ramped up services offerings with its own Services organization, and has offices across Europe, Asia and the US, with a global presence in over 30 countries through its expansive channels network.